ABOUT US

Built by athletes, for athletes

About us

Reps and Prints was founded by athletes who saw a gap: affiliates, gyms and events needed print and design support from people who actually understand the sport and its community. Not a generic agency trying to figure out what a CrossFit box looks like.

We know the culture, the equipment and the community, and we use that knowledge to help you build an identity your members are proud to be part of.

Reps and Prints at the battle of the North 2025

OUR MISSION

Our mission is to give every affiliate, gym and event access to professional print and design support, without the agency price tag or the guesswork. From your gym to your event, we help you create a look that is professional, recognisable and uniquely yours.

Founder Niels Heitbrink lifting at Next Throwdown

Meet the founder

As a former CrossFit affiliate owner, Niels knew how difficult it could be to find one reliable partner for all the print and design needs of a gym or competition. Too often, you have to work with different suppliers for different products, while many of the options available feel generic and lack personality. This inspired him to start Reps and Prints.

He wanted to create something different: one print and design partner that understands affiliates, gyms and competitions, and creates products that feel personal, distinctive and made with the community in mind.

“I wanted to create one partner who could help with everything, without settling for generic products. Reps and Prints is built to do exactly that.” — Niels, Founder

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